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Role: Ideation (Surround ideas), Copywriting ​​

Puma India

LET THERE BE SPORT

Sports are an extra-curricular activity in Indian schools. But, they're as important as any subject taught inside a classroom. So with Puma India's campaign we raised one simple question: Why should sports be extracurricular?

Shadow Billboard (Unpublished Idea) 
For the campaign, I had worked on the idea of placing billboards across the city that have different courts stenciled on them. When the hits it at a certain angle, the shadow formed under the billboard looks like a court that kids can play on. We put up such billboards across the city and encourage people to come out and play. 
(This is an unpublished idea that was presented to the clients, but never saw the light of day) 

Puma Outdoor for Portfolio.png

Creative Director: Karunasagar Sridharan

Copywriters: Rohan Mathew, Khushali Bhansali​

Art Directors: Nishigandh Dhondhe, Arushi Bajaria, Himanshu Sonparote

Agency: Ogilvy India

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