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Role: Brand Writing,, Copywriting
Proactive Branding Project
MIDNIGHT CHAOS | GIN
Midnight Chaos isn’t just a branding project—it’s a full-blown passion project, born out of equal parts boredom and an itch to just make cool stuff.
So, I teamed up with an art director friend to dream up a gin brand from scratch—name, values, identity, personality, the works.
The result? A punchy, playful piece for our portfolios... and a very real craving to try this fictional gin we accidentally fell in love with.
The visual language is crafted to showcase the ‘wild side’ of things that reveals itself only at midnight. The packaging design combines eccentric imagery with modern, urban aesthetics ensuring the brand stands out on the shelf.
Art Director: Himanshu Sonparote
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