Role: Ideation (Surround ideas), Copywriting
Awards: Kyoorius Awards - 4 Blue Elephants
Cadbury 5 Star
NOTHING UNIVERSITY
In 2023, AI wasn’t just a buzzword—it was the conversation. From boardrooms to dinner tables, the fear of machines taking over human jobs was real, relentless, and everywhere.
So naturally, we had to join in. But in true 5 Star style—not with panic, but with a punchline. Our take? If AI ends up doing everything, the only job left for humans will be… "Doing Nothing". Presenting: Nothing University - the world’s first truly future-ready university, offering an official Diploma in Doing Nothing.
This fully loaded (but wonderfully lazy) experience complete with a sprawling physical campus which had a research lab, guest speakers, and even a legit diploma for those who successfully graduate in Doing Nothing.
It was sharp, silly, and strangely relevant. And just like that, our campaign broke the internet—becoming the most widely shared ad in the country and giving everyone a much-needed laugh in the middle of AI-induced existential dread.
Creative Director: Karunasagar Sridharan
Copywriters: Khushali Bhansali, Jugal Joseph
Art Directors: Nishigandh Dhondhe, Arushi Bajaria, Himanshu Sonparote
Agency: Ogilvy India