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Role: Ideation, Copywriting 

Mahindra Racing

DANCE FOR GOOD

E-racing is an environmentally safer sport, but with all the thrill and adrenaline of traditional racing.

We decided to show the world just that.

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Ahead of the British GP, we placed the Mahindra Racing car in a public park in London and invited people to charge it by dancing.

Their kinetic energy turned into electric energy, powering our car for the race. 

For a sport built to be environmentally friendly, we found the most human and sustainable way to charge it - through movement, joy and fun. 

Creative Director: Rohan Mathew 

Copywriter: Khushali Bhansali, Puneet Naik​

Art Director: Mihir Padia

Agency: BBH India

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