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Role: Ideation, Copywriting
Mahindra Racing
DANCE FOR GOOD
E-racing is an environmentally safer sport, but with all the thrill and adrenaline of traditional racing.
We decided to show the world just that.
Ahead of the British GP, we placed the Mahindra Racing car in a public park in London and invited people to charge it by dancing.
Their kinetic energy turned into electric energy, powering our car for the race.
For a sport built to be environmentally friendly, we found the most human and sustainable way to charge it - through movement, joy and fun.
Creative Director: Rohan Mathew
Copywriter: Khushali Bhansali, Puneet Naik
Art Director: Mihir Padia
Agency: BBH India
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